Frequently Asked Questions
Everything you need to know about the REV UP System.
What is the REV UP System?
The REV UP System is a capability development pathway for B2B revenue leaders, teams, and partner ecosystems. It has three streams:
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REV UP Public Cohorts: A cohort-based certificate program to build all the critical skills for revenue teams in the AI age, delivered in live and interactive virtual masterclasses from world-class experts.
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REV UP Exclusive: A private, bespoke capability activation system designed for vendor-partner ecosystems and large revenue teams in complex B2B organisations. We will work with you to curate a curriculum and experts tailored to your business.
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REVenue Leaders: A private executive group where senior leaders across the revenue ecosystem get access to world-class speakers and high-calibre peer-to-peer thinking through invite-only events.
Every detail of the REV UP System is designed for growth. It’s for leaders and teams who want more than another one-off workshop or passive e-learning module and are ready to align, adapt, and execute in FY27.
How will REV UP help my team and my business?
We’ve hand-picked our experts and designed each masterclass in the REV UP curriculum to deliver proven strategies and clear steps to drive business growth in FY27.
Your team will walk away with:
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Digital-first prospecting strategies for FY27
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AI-powered strategies to grow your revenue
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A personal brand that attracts the right audience, builds trust, and drives leads
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Attention-grabbing storytelling skills
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High-performance sales and marketing habits
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A negotiation methodology built to get the best value for all parties
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Emotional intelligence skills backed by neuroscience
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& more!
This program is designed to enable teams to deliver and meet quotas even in disruption.
It’s not generic theory, it’s a step-by-step capability program built for results.
Is REV UP a good fit for my business or industry?
Worry not! We have worked with Fortune 500 and ASX 200 companies, across various industries including:
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IT, Technology, Cybersecurity, SaaS, and Telco
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Financial Services, Banking, Insurance
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Mortgage Broking and Real Estate
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Franchises
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Recruitment
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Power, Electricity, and Manufacturing
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Professional Services
Some of our members and alumni include Truis, Fortinet, HPE Aruba Networking, APC Schneider Electric, Grant Thornton, EnerSys, and REA Group.
For vendor-partner ecosystems, we offer bespoke private cohorts designed to drive partner growth in complex B2B and IT organisations. Explore REV UP Exclusive here.
Who created the REV UP System?
The REV UP System is created by Sales Redefined CEO Abbie White, a highly sought-after keynote speaker, growth strategist, and executive advisor.
She has worked with businesses across APAC and internationally to deliver over $500M in sales and over 2000% ROI on lead generation campaigns. This 2026, she's enabled clients to generate $9 Million in pipeline and cut AI workflows down from weeks to under an hour in less than 30 days.
Abbie started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis. After COVID, she rebuilt her business and used the turbulence as an opportunity. She’s no stranger to having to embrace change and thrive in disruption!
Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.
Abbie’s mission with the REV UP System is to bridge the gap between strategy and execution, embed high-performance habits, and navigate the line between AI acceleration and human advantage.
How and why did you create REV UP?
We’d seen too many revenue teams learning in silos: misaligned, disengaged, or stuck in training that doesn’t stick.
So we reverse-engineered REV UP from the ground up, designing every detail for execution:
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We analysed every critical skill businesses need to grow in FY27 and beyond, from AI to prospecting, storytelling, LinkedIn, influence and more.
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We got out our little black book and curated world-class, hard-to-access, proven global experts who actually walk the talk.
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We built a live, cohort-based experience where execution starts IN the session with breakout activities and peer accountability.
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We created a system of monthly challenges to boost pipeline and embed growth.
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And we added AI-personalised support (with our AI, REBEL) to meet each team member’s unique needs.
Can I join as an individual?
The REV UP System is designed for teams to collaborate and learn together.
By enrolling the team, you create a culture of high performance, accountability, and confidence, where every call, meeting, and placement is executed with clarity and purpose.
We highly encourage you to enrol your whole team.
However, if you enrol as an individual, we will match you up with some of our other fantastic members for our collaborative breakout rooms.
Can I join anytime?
The REV UP System is delivered as a program where you are part of a cohort. Cohort-based learning typically sees completion rates above 85% (vs. only 3-15% for self-paced learning), thanks to peer accountability and collaboration.
Join our waitlist and be the first to know when we launch our FY27 public cohort.
For vendor-partner ecosystems or large teams of 50+ members, book a call with us to explore setting up a private cohort customised to your business.
What experience level is REV UP for?
REV UP is for all experience levels. We’ve seen the best results by enrolling teams with a mix of skills and experience levels, from your new starter to your leaders. Having your leaders attend provides accountability and focus.
The breakout rooms provide your team with the opportunity to collaborate and kickstart putting learning into action!
Your team will learn not only from our experts but also from each other.