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Frequently Asked Questions

Everything you need to know about the REV UP System.

How will REV UP help my team and my business?

We’ve hand-picked our experts and designed each masterclass to deliver proven strategies and clear steps to drive more prospects, more pipeline, and more growth.

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Your team will walk away with:

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  • Digital-first prospecting strategies for 2026

  • AI-powered strategies to grow your network

  • A personal brand that attracts the right audience, builds trust, and drives leads

  • Attention-grabbing storytelling skills

  • High-performance sales and marketing habits

  • A negotiation methodology built to get the best value for all parties

  • Emotional intelligence skills backed by neuroscience

  • & more!

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This program is designed to enable teams to deliver results and meet quotas even in disruption.

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It’s not generic theory, it’s a step-by-step enablement program.

Is REV UP a good fit for my business or industry?

Worry not! We have worked with everyone from small businesses to Fortune 500 and ASX 200 companies, across various industries including: 

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  • IT, Technology, Cybersecurity, SaaS, and Telco

  • Finance, Banking, Insurance and Mortgage Brokerage

  • Health and Pharmacy

  • Fitness and Nutrition

  • Franchises

  • Recruitment

  • Direct Selling

  • Power, Electricity, and Manufacturing

  • Real Estate

  • Professional Services​​

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Some of our members and alumni include Truis, Fortinet, APC Schneider Electric, Grant Thornton, EnerSys, TerryWhite Chemmart, REA Group, Dietitian Connection, and the OTFC Group.

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Outside of REV UP, we are proud to have worked with giants like CBA, IBM, and Telstra to deliver keynotes and enablement workshops that inspire action and get results. 

Who created the REV UP System?

The REV UP System is created by our CEO and founder, revenue strategist and keynote speaker Abbie White.

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She has worked with businesses across the UK, Australia, New Zealand, and Singapore to deliver over $500M in sales and over 2000% ROI on lead generation campaigns.

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Abbie started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis. After COVID, she rebuilt her business and used the turbulence as an opportunity. She’s no stranger to having to embrace change and thrive in disruption!

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Prior to founding Sales Redefined, she held the position of National Sales Manager at IBM, overseeing a $100M AUD portfolio and transforming the sales performance of her team.

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Abbie’s mission with the REV UP System is to help businesses future-proof, bridge the gap between strategy and execution, embed high-performance habits, and turn AI into a competitive advantage.

What is the story behind REV UP?

We’d seen too many revenue teams learning in silos: misaligned, disengaged, or stuck in training that doesn’t stick.

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So we reverse-engineered REV UP from the ground up, designing every detail for execution: 

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  • We analysed every critical skill sellers and GTM teams need to win in 2026 and beyond, from AI and prospecting to storytelling, LinkedIn, influence and more.

  • We got out our little black book and curated world-class, hard-to-access, proven global experts who actually walk the talk.

  • We built a 12-month, live, cohort-based experience where execution starts IN the session with breakout activities and peer accountability.

  • We created a system of monthly challenges to boost pipeline and embed growth.

  • And we added AI-personalised support (with our AI, REBEL) to meet each team member’s unique needs.

Can I join as an individual?

The REV UP System is designed for teams to collaborate and learn together.

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By enrolling the team, you create a culture of high performance, accountability, and confidence, where every call, meeting, and placement is executed with clarity and purpose.

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We highly encourage you to enrol your whole team.

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However, if you enrol as an individual, we will match you up with some of our other fantastic members for our collaborative breakout rooms.

How will REV UP help my team and my business?

The REV UP System is delivered as a 12-month programme where you are part of a cohort. This approach has delivered the best results for our members.

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Join our waitlist and be the first to know when we launch our 2026 public intake.

What experience level is REV UP for?

The REV UP System is for all experience levels. We’ve seen the best results by enrolling teams with a mix of skills and experience levels, from your new starter to your leaders. Having your leaders attend provides accountability and focus.

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The breakout rooms provide your team with the opportunity to collaborate and kickstart putting learning into action!

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Your team will learn not only from our experts but also from each other.

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