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Who Are We?

The REV UP System is powered by award-winning growth transformation company Sales Redefined and created by growth strategist Abbie White.

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Behind the REV UP System

The REV UP System is created by growth strategist, keynote speaker, and executive advisor Abbie White.

Abbie has lived and worked across APAC, the UK, the USA, and Switzerland. She started her sales career in high-end, complex B2B IT sales in the UK during the Global Financial Crisis, and was later recruited by IBM to lead their national sales team in Australia and grow a $100M business unit.

 

After COVID, she rebuilt her business and used the turbulence as an opportunity. She’s no stranger to having to embrace change and thrive in disruption!

The Story Behind REV UP

REV UP was developed out of our CEO Abbie White’s first-hand frustration with outdated and boring enablement as a former seller and sales leader.


We’d seen too many revenue teams learning in silos: misaligned, disengaged, or stuck in training that doesn’t stick. So we reverse-engineered REV UP from the ground up, designing every detail for execution.​

SOME OF OUR MEMBERS & ALUMNI

Logos of REV UP members and alumni: HPE Aruba Networking, Ingram Micro, Grant Thornton, Progility Technologies, REA Group, APC Schneider Electric, 2degrees, and EnerSys

We analysed the skills B2B revenue teams need to win in FY27.

​We got out our little black book and curated world-class, hard-to-access, proven global experts who actually walk the talk.

We built a live, cohort-based experience where execution starts IN the session with breakout activities and peer accountability.

We created a system of monthly challenges to boost pipeline and embed growth.

We're constantly innovating and evolving our system. The market doesn't stand still, so neither do we!

Work with us

If you're ready to transform your revenue growth in FY27 and want to learn more about the REV UP System, book a call with us here!

Or send us a message through our contact form.

If you need help putting together the business case for your team to join REV UP, we'll be more than happy to provide what you need.

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